Best CRM Software in 2026

8 crm tools ranked by a transparent score: 60% feature coverage, 25% price value and 15% free plan availability.

#	Tool	Score	From	Free plan
1	Freshsales startups, all-in-one sales communication	100	$9	✅	Try Freshsales →
2	Zoho CRM budget-conscious teams, Zoho ecosystem users	97	$14	✅	Try Zoho CRM →
3	HubSpot CRM growing SMBs, inbound marketing alignment	96	$15	✅	Try HubSpot CRM →
4	Salesforce enterprises, complex sales teams	75	$25	❌	Try Salesforce →
5	Pipedrive sales reps, pipeline-focused SMBs	75	$14	❌	Try Pipedrive →
6	Capsule solopreneurs, small businesses wanting simplicity	72	$18	✅	Try Capsule →
7	Copper Gmail / Google Workspace teams, creative agencies	61	$23	❌	Try Copper →
8	Close inside sales teams, high-volume outreach	53	$49	❌	Try Close →

Compare costs for your team

Team size: 5 users

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Feature	Freshsales	Zoho CRM	HubSpot CRM	Salesforce	Pipedrive	Capsule	Copper	Close
Free plan	✅	✅	✅	❌	❌	✅	❌	❌
Starting price	$9 /user/mo	$14 /user/mo	$15 /user/mo	$25 /user/mo	$14 /user/mo	$18 /user/mo	$23 /user/mo	$49 /user/mo
Visual sales pipelines	✅	✅	✅	✅	✅	✅	✅	✅
Email tracking & 2-way sync	✅	✅	✅	✅	✅	✅	✅	✅
Lead scoring	✅	✅	✅	✅	—	—	—	—
Built-in dialer & call logs	✅	✅	✅	✅	✅	—	—	✅
Workflow automations	✅	✅	✅	✅	✅	—	✅	✅
Revenue forecasting & reports	✅	✅	✅	✅	✅	✅	✅	✅
Mobile iOS / Android app	✅	✅	✅	✅	✅	✅	✅	✅
Public API	✅	✅	✅	✅	✅	✅	✅	✅

Highlighted rows are where the tools differ.