Close vs Salesforce: Which CRM Tool Is Better in 2026?
Close
From $49Salesforce
From $25Quick verdict
Overall pick: Salesforce
Choose Close if you run an inside sales team focused on high-volume outreach and want calling, SMS, and email sequences built in. Choose Salesforce if you need lead scoring or are an enterprise with complex sales processes. Both charge per seat, but Salesforce has a lower starting price and includes lead scoring, which Close lacks.
- Salesforce's entry plan ($25) is 49% cheaper than Close's ($49).
- Only Salesforce offers: lead scoring.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Close · per user | $245.00 | $2940 |
| Salesforce · per user | $125.00 | $1500 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Inside sales team doing high-volume outreach | Close | Close is designed for inside sales teams and high-volume outreach, with built-in calling, SMS, and email sequences. |
| Enterprise with complex sales processes | Salesforce | Salesforce is built for enterprises and complex sales teams, and includes lead scoring that Close does not offer. |
| Buyer who needs lead scoring | Salesforce | Salesforce includes lead scoring; Close does not. |
| Budget-conscious buyer comparing starting per-seat prices | Salesforce | Salesforce starts at $25 per seat versus Close at $49 per seat, both billed per seat. |
| Team that wants built-in dialer and call logs | Tie | Both Close and Salesforce list built-in calling as a feature. |
Feature comparison: Close vs Salesforce
| Feature | ||
|---|---|---|
| Free plan | ❌ | ❌ |
| Starting price | $49 /user/mo | $25 /user/mo |
| Visual sales pipelines | ✅ | ✅ |
| Email tracking & 2-way sync | ✅ | ✅ |
| Lead scoring | — | ✅ |
| Built-in dialer & call logs | ✅ | ✅ |
| Workflow automations | ✅ | ✅ |
| Revenue forecasting & reports | ✅ | ✅ |
| Mobile iOS / Android app | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Close
- Built-in calling, SMS, and email sequences suited to inside sales
- Designed for high-volume outreach
- Includes visual pipelines, email tracking, automations, reporting, mobile app, and API
- Founded in 2013 and focused on inside sales teams
- No lead scoring
- No free plan
- Higher starting price at $49 per seat compared with Salesforce at $25 per seat
Salesforce
- Includes lead scoring, which Close lacks
- Lower starting price at $25 per seat
- Built for enterprises and complex sales teams
- Includes visual pipelines, email tracking, calling, automations, reporting, mobile app, and API
- No free plan
- Per-seat billing applies
- Positioned for enterprises and complex sales teams rather than high-volume inside sales outreach
At a glance
Inside sales CRM with built-in calling, SMS and email sequences.
Founded 2013 · From $49 · 7/8 tracked features
Best for: inside sales teams, high-volume outreach
See Close alternatives →Industry-leading enterprise customer relationship management.
Founded 1999 · From $25 · 8/8 tracked features
Best for: enterprises, complex sales teams
See Salesforce alternatives →FAQ
Is Close cheaper than Salesforce?
No. Close starts at $49 per seat, while Salesforce starts at $25 per seat. Both bill per seat and neither offers a free plan.
Does Close have lead scoring?
No. Close does not include lead scoring, while Salesforce does.
Which tool is better for inside sales teams?
Close is explicitly built for inside sales teams and high-volume outreach, with built-in calling, SMS, and email sequences.
Do both tools have a mobile app and API?
Yes. Both Close and Salesforce list a mobile iOS/Android app and a public API.
Which tool is better for enterprises?
Salesforce is positioned for enterprises and complex sales teams, and it includes lead scoring, which Close lacks.
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Data last reviewed: pending verification. All CRM tools →