Capsule vs Salesforce: Which CRM Tool Is Better in 2026?
Capsule
From $18Salesforce
From $25Quick verdict
Overall pick: Salesforce
Capsule fits solopreneurs and small businesses that want a simple CRM with a free plan and a lower starting price of $18 per seat. Salesforce costs more at $25 per seat and has no free plan, but it adds lead scoring, a built-in dialer, and workflow automations that Capsule lacks. Choose Capsule for simplicity and lower cost; choose Salesforce when you need those advanced sales features.
- Capsule's entry plan ($18) is 28% cheaper than Salesforce's ($25).
- Capsule has a free plan; Salesforce does not.
- Only Salesforce offers: lead scoring, built-in dialer & call logs, workflow automations.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Capsule · per user | $90.00 | $1080 |
| Salesforce · per user | $125.00 | $1500 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Budget-conscious small business or solopreneur | Capsule | Capsule starts at $18 per seat and offers a free plan; Salesforce starts at $25 per seat with no free plan. |
| Team that needs lead scoring | Salesforce | Salesforce includes lead scoring; Capsule does not. |
| Sales team making calls from the CRM | Salesforce | Salesforce has a built-in dialer and call logs; Capsule does not. |
| Team automating repetitive sales workflows | Salesforce | Salesforce includes workflow automations; Capsule does not. |
| Buyer prioritizing an intuitive, simple CRM | Capsule | Capsule is positioned as a simple, intuitive CRM for small businesses. |
Feature comparison: Capsule vs Salesforce
| Feature | ||
|---|---|---|
| Free plan | ✅ | ❌ |
| Starting price | $18 /user/mo | $25 /user/mo |
| Visual sales pipelines | ✅ | ✅ |
| Email tracking & 2-way sync | ✅ | ✅ |
| Lead scoring | — | ✅ |
| Built-in dialer & call logs | — | ✅ |
| Workflow automations | — | ✅ |
| Revenue forecasting & reports | ✅ | ✅ |
| Mobile iOS / Android app | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Capsule
- Lower starting price at $18 per seat
- Free plan available
- Simple, intuitive CRM aimed at small businesses
- Includes pipelines, email tracking, reporting, mobile app, and API
- No lead scoring
- No built-in dialer or call logs
- No workflow automations
Salesforce
- Includes lead scoring, calling, and workflow automations
- Covers all eight compared features
- Suited to enterprises and complex sales teams
- Includes pipelines, email tracking, reporting, mobile app, and API
- Higher starting price at $25 per seat
- No free plan
At a glance
Simple, intuitive online CRM for small businesses.
Founded 2009 · From $18 · 5/8 tracked features
Best for: solopreneurs, small businesses wanting simplicity
See Capsule alternatives →Industry-leading enterprise customer relationship management.
Founded 1999 · From $25 · 8/8 tracked features
Best for: enterprises, complex sales teams
See Salesforce alternatives →FAQ
Is Capsule cheaper than Salesforce?
Yes. Capsule starts at $18 per seat and offers a free plan, while Salesforce starts at $25 per seat with no free plan.
Does Capsule have lead scoring?
No. Capsule does not include lead scoring, but Salesforce does.
Does Salesforce have a built-in dialer?
Yes. Salesforce includes a built-in dialer and call logs; Capsule does not.
Which tool has workflow automations?
Salesforce includes workflow automations; Capsule does not.
Which tool is better for small businesses?
Capsule is positioned for solopreneurs and small businesses wanting simplicity, with a free plan and a lower starting price. Salesforce is positioned for enterprises and complex sales teams.
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Data last reviewed: pending verification. All CRM tools →