Close vs HubSpot CRM: Which CRM Tool Is Better in 2026?
Close
From $49HubSpot CRM
From $15Quick verdict
Overall pick: HubSpot CRM
Pick Close if you run an inside sales team focused on high-volume outreach and want built-in calling, SMS and email sequences in one tool, accepting a higher $49 per-seat starting price and no lead scoring. Pick HubSpot CRM if you are a growing SMB aligning sales with inbound marketing, since it starts lower at $15 per seat, has a free plan, and includes lead scoring. The feature sets are otherwise close to identical, so the decision hinges on price per seat and lead scoring versus Close's outreach focus.
- HubSpot CRM's entry plan ($15) is 69% cheaper than Close's ($49).
- HubSpot CRM has a free plan; Close does not.
- Only HubSpot CRM offers: lead scoring.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Close · per user | $245.00 | $2940 |
| HubSpot CRM · per user | $75.00 | $900 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Budget-conscious SMB choosing a first CRM | HubSpot CRM | HubSpot CRM has a free plan and a $15 per-seat starting price versus Close's $49 per-seat starting price with no free plan. |
| Inside sales team doing high-volume outreach | Close | Close is positioned for inside sales teams and high-volume outreach with built-in calling, SMS and email sequences. |
| Team that needs lead scoring | HubSpot CRM | HubSpot CRM includes lead scoring, while Close does not list lead scoring among its features. |
| Sales and inbound marketing alignment | HubSpot CRM | HubSpot CRM is positioned for inbound marketing alignment and growing SMBs, and includes lead scoring. |
| Comparing core sales feature coverage | Tie | Both tools list visual pipelines, email tracking, calling, automations, reporting, mobile apps and a public API. |
Feature comparison: Close vs HubSpot CRM
| Feature | ||
|---|---|---|
| Free plan | ❌ | ✅ |
| Starting price | $49 /user/mo | $15 /user/mo |
| Visual sales pipelines | ✅ | ✅ |
| Email tracking & 2-way sync | ✅ | ✅ |
| Lead scoring | — | ✅ |
| Built-in dialer & call logs | ✅ | ✅ |
| Workflow automations | ✅ | ✅ |
| Revenue forecasting & reports | ✅ | ✅ |
| Mobile iOS / Android app | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Close
- Built-in calling, SMS and email sequences suited to inside sales
- Positioned for high-volume outreach teams
- Covers pipelines, email tracking, automations, reporting, mobile app and API
- Founded in 2013 with a focused sales-CRM positioning
- No free plan
- Higher starting price at $49 per seat
- No lead scoring feature
HubSpot CRM
- Free plan available
- Lower starting price at $15 per seat
- Includes lead scoring, which Close lacks
- Positioned for growing SMBs and inbound marketing alignment
- Starting price is per seat, so cost scales with team size
- Positioned as a broader marketing, sales and service platform rather than a focused inside sales tool
At a glance
Inside sales CRM with built-in calling, SMS and email sequences.
Founded 2013 · From $49 · 7/8 tracked features
Best for: inside sales teams, high-volume outreach
See Close alternatives →Inbound marketing, sales and customer service platform.
Founded 2006 · From $15 · 8/8 tracked features
Best for: growing SMBs, inbound marketing alignment
See HubSpot CRM alternatives →FAQ
Is Close cheaper than HubSpot CRM?
No. Close starts at $49 per seat with no free plan, while HubSpot CRM starts at $15 per seat and offers a free plan.
Does Close have lead scoring?
No. Lead scoring is not listed among Close's features, while HubSpot CRM includes it.
Do both tools include built-in calling?
Yes. Both Close and HubSpot CRM list built-in calling and call logs among their features.
Which tool is better for high-volume outreach?
Close is positioned for inside sales teams and high-volume outreach, with built-in calling, SMS and email sequences.
Do both tools offer a public API and mobile app?
Yes. Both Close and HubSpot CRM list a public API and a mobile iOS/Android app.
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Data last reviewed: pending verification. All CRM tools →