Klaviyo vs MailerLite: Which Email Marketing Tool Is Better in 2026?

Klaviyo logo

Klaviyo

From $20
VS
MailerLite logo

MailerLite

From $10

Quick verdict

Overall pick: Tie

Pick Klaviyo if you run an e-commerce brand, especially on Shopify, and need SMS marketing alongside email; it starts at $20 and includes automation flows, A/B testing, an AI assistant, and a public API. Pick MailerLite if budget and newsletter publishing matter more: it starts at $10, adds landing pages and paid subscriptions, but has no SMS marketing. Neither tool is strictly better; the choice hinges on whether SMS and e-commerce focus outweigh lower cost and newsletter features.

  • MailerLite's entry plan ($10) is 50% cheaper than Klaviyo's ($20).
  • Both offer a free plan, so you can test them side by side at no cost.
  • Only Klaviyo offers: sms marketing.
  • Only MailerLite offers: landing pages, paid subscriptions.
Try Klaviyo →Try MailerLite →

Cost calculator

ToolMonthlyYearly
Klaviyo · flat$20.00$240
MailerLite · flat$10.00$120

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…PickWhy
E-commerce store needing email and SMS in one platformKlaviyoKlaviyo supports SMS marketing and e-commerce integrations and lists Shopify stores and e-commerce among its best-fit uses; MailerLite has no SMS feature.
Budget-conscious team wanting the lowest starting priceMailerLiteMailerLite starts at $10 versus Klaviyo's $20, and both use flat billing with a free plan.
Publisher selling paid newsletter subscriptionsMailerLiteMailerLite supports paid subscriptions and landing pages, while Klaviyo offers neither.
Marketer needing landing pages built into the email toolMailerLiteMailerLite includes landing pages; Klaviyo does not.
Brand that wants SMS plus visual automation and A/B testingKlaviyoKlaviyo combines SMS with automation flows and A/B testing, all of which it supports.

Feature comparison: Klaviyo vs MailerLite

Feature
Klaviyo logo
Klaviyo
MailerLite logo
MailerLite
Free plan✅✅
Starting price$20 /mo$10 /mo
Visual automation flows✅✅
Landing pages—✅
A/B testing✅✅
Paid subscriptions—✅
E-commerce integrations✅✅
SMS marketing✅—
AI writing assistant✅✅
Public API✅✅

Highlighted rows are where the tools differ.

Pros and cons

Klaviyo logo

Klaviyo

  • Includes SMS marketing alongside email
  • Strong e-commerce fit, including Shopify stores
  • Supports automation flows, A/B testing, AI assistant, and public API
  • Free plan available
  • No landing pages
  • No paid newsletter subscriptions
  • Starting price of $20 is higher than MailerLite's $10
Try Klaviyo →
MailerLite logo

MailerLite

  • Lower starting price at $10
  • Includes landing pages
  • Supports paid newsletter subscriptions
  • Supports automation flows, A/B testing, AI assistant, and public API
  • No SMS marketing
  • Not positioned for e-commerce the way Klaviyo is
Try MailerLite →

At a glance

Klaviyo logo

Klaviyo

Email and SMS for e-commerce brands.

Founded 2012 · From $20 · 6/8 tracked features

Best for: Shopify stores, e-commerce

See Klaviyo alternatives →
MailerLite logo

MailerLite

Affordable, clean email marketing.

Founded 2010 · From $10 · 7/8 tracked features

Best for: budget-conscious teams, newsletters

See MailerLite alternatives →

FAQ

Is Klaviyo cheaper than MailerLite?

No. Klaviyo starts at $20 and MailerLite starts at $10; both use flat billing and offer a free plan.

Does MailerLite offer SMS marketing?

No. MailerLite does not list SMS marketing, while Klaviyo does.

Which tool includes landing pages?

MailerLite includes landing pages; Klaviyo does not.

Can I sell paid newsletter subscriptions with either tool?

MailerLite supports paid subscriptions; Klaviyo does not.

Do both tools offer automation flows and A/B testing?

Yes. Both Klaviyo and MailerLite support visual automation flows, A/B testing, an AI writing assistant, and a public API.

Related comparisons

Data last reviewed: pending verification. All Email Marketing tools →