beehiiv vs Klaviyo: Which Email Marketing Tool Is Better in 2026?
beehiiv
From $39Klaviyo
From $20Quick verdict
Overall pick: Tie
Choose beehiiv if you run a newsletter and want paid subscriptions, landing pages, and a flat starting price of $39. Choose Klaviyo if you run an online store, especially on Shopify, and need e-commerce integrations and SMS; it starts at $20. Neither tool covers the other's core specialty, so the decision hinges on whether monetized publishing or store-driven messaging is your priority.
- Klaviyo's entry plan ($20) is 49% cheaper than beehiiv's ($39).
- Both offer a free plan, so you can test them side by side at no cost.
- Only beehiiv offers: landing pages, paid subscriptions.
- Only Klaviyo offers: e-commerce integrations, sms marketing.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| beehiiv · flat | $39.00 | $468 |
| Klaviyo · flat | $20.00 | $240 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Monetized newsletter publisher | beehiiv | beehiiv supports paid subscriptions and landing pages, both of which Klaviyo lacks. |
| Shopify store owner | Klaviyo | Klaviyo has e-commerce integrations and SMS marketing; beehiiv has neither. |
| Buyer wanting the lowest starting price | Klaviyo | Klaviyo starts at $20 versus beehiiv at $39, both on flat billing. |
| Publisher needing SMS campaigns | Klaviyo | Klaviyo offers SMS marketing, while beehiiv does not. |
| Team wanting visual automation and A/B testing | Tie | Both tools include visual automation flows, A/B testing, an AI writing assistant, and a public API. |
Feature comparison: beehiiv vs Klaviyo
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $39 /mo | $20 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | — |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | — |
| E-commerce integrations | — | ✅ |
| SMS marketing | — | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
beehiiv
- Supports paid subscriptions for monetized newsletters
- Includes landing pages, which Klaviyo does not offer
- Flat starting price of $39 with a free plan available
- Combines automation flows, A/B testing, AI assistance, and a public API
- No e-commerce integrations
- No SMS marketing
- Higher starting price than Klaviyo at $39 versus $20
Klaviyo
- E-commerce integrations, suited to Shopify stores
- SMS marketing included alongside email
- Lower starting price at $20 with a free plan
- Includes automation flows, A/B testing, AI assistance, and a public API
- No landing pages
- No paid subscription support
- Not positioned for newsletter publishing
At a glance
Newsletter platform with growth and ad network.
Founded 2021 · From $39 · 6/8 tracked features
Best for: newsletter publishers, monetized newsletters
See beehiiv alternatives →Email and SMS for e-commerce brands.
Founded 2012 · From $20 · 6/8 tracked features
Best for: Shopify stores, e-commerce
See Klaviyo alternatives →FAQ
Is beehiiv cheaper than Klaviyo?
No. beehiiv starts at $39 and Klaviyo at $20, both on flat billing, and both offer a free plan.
Does Klaviyo support paid newsletters?
No. Paid subscriptions are a beehiiv feature; Klaviyo does not list them.
Which tool has e-commerce integrations?
Klaviyo only. beehiiv does not list e-commerce integrations.
Do both tools offer SMS marketing?
No. Klaviyo offers SMS marketing; beehiiv does not.
Do both include automation flows and A/B testing?
Yes. Both list visual automation flows, A/B testing, an AI writing assistant, and a public API.
Related comparisons
- ActiveCampaign vs beehiiv
- ActiveCampaign vs Klaviyo
- beehiiv vs Brevo
- beehiiv vs GetResponse
- beehiiv vs Kit (ConvertKit)
- beehiiv vs Mailchimp
Data last reviewed: pending verification. All Email Marketing tools →