Brevo vs Klaviyo: Which Email Marketing Tool Is Better in 2026?
Brevo
From $9Klaviyo
From $20Quick verdict
Overall pick: Brevo
Brevo is the lower-cost entry point at $9/month versus Klaviyo's $20/month, and it is the only one of the two that includes landing pages. Klaviyo lacks landing pages but is explicitly positioned for e-commerce and Shopify stores, so pick it if that is your channel. Buyers focused on large lists on a budget or transactional email should lean Brevo; neither tool offers paid subscriptions.
- Brevo's entry plan ($9) is 55% cheaper than Klaviyo's ($20).
- Both offer a free plan, so you can test them side by side at no cost.
- Only Brevo offers: landing pages.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Brevo · flat | $9.00 | $108 |
| Klaviyo · flat | $20.00 | $240 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer with a large list on a tight budget | Brevo | Brevo lists 'large lists on a budget' as a best-fit use case and starts at $9/month versus Klaviyo's $20/month. |
| Buyer who needs transactional email | Brevo | Brevo explicitly lists transactional email among its best-fit use cases; Klaviyo's stated focus is e-commerce. |
| Shopify store owner | Klaviyo | Klaviyo lists 'Shopify stores' as a best-fit use case, while Brevo's stated fits are large lists and transactional email. |
| Buyer who needs landing pages | Brevo | Brevo includes landing pages; Klaviyo does not. |
| E-commerce brand wanting email and SMS | Klaviyo | Klaviyo is positioned as email and SMS for e-commerce brands and lists e-commerce as a best fit; both tools offer SMS and e-commerce integrations. |
Feature comparison: Brevo vs Klaviyo
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $9 /mo | $20 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | — |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | — | — |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Brevo
- Lowest starting price of the two at $9/month
- Includes landing pages, which Klaviyo does not
- Covers automation flows, A/B testing, e-commerce, SMS, AI assistant, and a public API
- Best-fit for large lists on a budget and transactional email
- Does not offer paid subscriptions
- Not specifically positioned for Shopify stores or e-commerce brands the way Klaviyo is
Klaviyo
- Positioned specifically for e-commerce brands and Shopify stores
- Covers automation flows, A/B testing, e-commerce, SMS, AI assistant, and a public API
- Offers a free plan
- Starting price of $20/month is higher than Brevo's $9/month
- Does not include landing pages
- Does not offer paid subscriptions
At a glance
Email, SMS and CRM priced by emails sent.
Founded 2012 · From $9 · 7/8 tracked features
Best for: large lists on a budget, transactional email
See Brevo alternatives →Email and SMS for e-commerce brands.
Founded 2012 · From $20 · 6/8 tracked features
Best for: Shopify stores, e-commerce
See Klaviyo alternatives →FAQ
Is Brevo cheaper than Klaviyo?
Yes. Brevo's starting price is $9/month versus Klaviyo's $20/month, and both use flat billing.
Does Klaviyo offer landing pages?
No. Klaviyo does not include landing pages, while Brevo does.
Which tool is better for Shopify stores?
Klaviyo lists Shopify stores as a best-fit use case; Brevo's stated fits are large lists on a budget and transactional email.
Do both tools offer SMS marketing?
Yes. Both Brevo and Klaviyo include SMS marketing.
Do either of these tools support paid subscriptions?
No. Neither Brevo nor Klaviyo offers paid subscriptions.
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Data last reviewed: pending verification. All Email Marketing tools →