Brevo vs MailerLite: Which Email Marketing Tool Is Better in 2026?
Brevo
From $9MailerLite
From $10Quick verdict
Overall pick: Brevo
Brevo is the better fit for teams that need SMS marketing alongside email, or that send transactional email and want one platform for both. MailerLite suits budget-conscious teams and newsletter publishers, since it supports paid subscriptions and starts at a comparable flat price. The choice comes down to SMS and transactional email versus paid newsletters.
- Brevo's entry plan ($9) is 10% cheaper than MailerLite's ($10).
- Both offer a free plan, so you can test them side by side at no cost.
- Only Brevo offers: sms marketing.
- Only MailerLite offers: paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Brevo · flat | $9.00 | $108 |
| MailerLite · flat | $10.00 | $120 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Team needs email and SMS in one platform | Brevo | Brevo includes SMS marketing; MailerLite does not offer SMS. |
| Publisher selling paid newsletter subscriptions | MailerLite | MailerLite supports paid subscriptions; Brevo does not. |
| Business sending transactional email | Brevo | Brevo lists transactional email among its best-for uses; MailerLite does not. |
| Buyer wanting the lowest starting price | Brevo | Brevo starts at $9 per month versus $10 for MailerLite, both on flat billing. |
| Newsletter-focused sender | MailerLite | MailerLite lists newsletters among its best-for uses and supports paid subscriptions. |
Feature comparison: Brevo vs MailerLite
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $9 /mo | $10 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | — | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | — |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Brevo
- Includes SMS marketing, which MailerLite lacks
- Suited to transactional email as well as campaigns
- Lowest starting price at $9 per month on flat billing
- Covers automation flows, landing pages, A/B testing, e-commerce, AI assistant and API
- Does not support paid newsletter subscriptions
- Higher starting price than some buyers may expect for a flat plan
MailerLite
- Supports paid newsletter subscriptions, which Brevo does not
- Lists newsletters and budget-conscious teams as its best-for uses
- Covers automation flows, landing pages, A/B testing, e-commerce, AI assistant and API
- Offers a free plan and flat billing starting at $10 per month
- No SMS marketing
- Starting price is $1 per month higher than Brevo
At a glance
Email, SMS and CRM priced by emails sent.
Founded 2012 · From $9 · 7/8 tracked features
Best for: large lists on a budget, transactional email
See Brevo alternatives →Affordable, clean email marketing.
Founded 2010 · From $10 · 7/8 tracked features
Best for: budget-conscious teams, newsletters
See MailerLite alternatives →FAQ
Is Brevo cheaper than MailerLite?
Brevo starts at $9 per month and MailerLite at $10, both on flat billing, so Brevo's entry price is $1 lower.
Does MailerLite offer SMS marketing?
No. MailerLite does not include SMS marketing, while Brevo does.
Can I sell paid newsletter subscriptions with Brevo?
No. Brevo does not support paid subscriptions; MailerLite does.
Do both tools have free plans?
Yes, both Brevo and MailerLite offer a free plan.
Which tool is better for transactional email?
Brevo lists transactional email among its best-for uses, while MailerLite does not mention it.
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Data last reviewed: pending verification. All Email Marketing tools →