GetResponse vs Klaviyo: Which Email Marketing Tool Is Better in 2026?
GetResponse
From $19Klaviyo
From $20Quick verdict
Overall pick: GetResponse
GetResponse is the broader choice: it matches Klaviyo on automation, A/B testing, SMS, AI assistance, and API access, and adds landing pages and paid newsletter subscriptions, making it better suited to webinar marketers and funnel builders. Klaviyo is the more focused option for e-commerce brands, particularly Shopify stores, but it lacks landing pages and paid subscriptions. With starting prices only $1 apart, the decision rests on features and fit rather than cost.
- GetResponse's entry plan ($19) is 5% cheaper than Klaviyo's ($20).
- Both offer a free plan, so you can test them side by side at no cost.
- Only GetResponse offers: landing pages, paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| GetResponse · flat | $19.00 | $228 |
| Klaviyo · flat | $20.00 | $240 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Marketer running webinars and sales funnels | GetResponse | GetResponse lists webinar marketers and funnels as its best-for segments and includes landing pages, which Klaviyo does not offer. |
| Creator selling paid newsletter subscriptions | GetResponse | GetResponse supports paid subscriptions; Klaviyo does not. |
| Shopify store focused on e-commerce email and SMS | Klaviyo | Klaviyo lists Shopify stores and e-commerce as its best-for segments and supports e-commerce integrations and SMS. |
| Buyer wanting the lowest starting price | GetResponse | GetResponse starts at $19 per month versus $20 for Klaviyo, both on flat billing. |
| Team needing visual automation, A/B testing, and API access | Tie | Both tools include automation flows, A/B testing, AI writing assistance, and a public API. |
Feature comparison: GetResponse vs Klaviyo
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $19 /mo | $20 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | — |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | — |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
GetResponse
- Complete feature set: automation flows, landing pages, A/B testing, paid newsletters, e-commerce, SMS, AI assistant, and API
- Free plan available with flat-rate billing starting at $19 per month
- Founded in 1998, with positioning for webinar marketers and funnels
- Starting price is only $1 below Klaviyo, so cost savings are minimal
- No stated specialization in e-commerce platforms such as Shopify
Klaviyo
- Strong e-commerce focus, positioned for Shopify stores and e-commerce brands
- Free plan available with flat-rate billing starting at $20 per month
- Includes automation flows, A/B testing, e-commerce integrations, SMS, AI assistant, and API
- No landing pages
- No paid newsletter subscriptions
- Starting price is $1 higher than GetResponse
At a glance
Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →Email and SMS for e-commerce brands.
Founded 2012 · From $20 · 6/8 tracked features
Best for: Shopify stores, e-commerce
See Klaviyo alternatives →FAQ
Is GetResponse cheaper than Klaviyo?
Slightly. GetResponse starts at $19 per month and Klaviyo at $20, both on flat billing, and both offer a free plan.
Does Klaviyo offer landing pages?
No. Klaviyo does not include landing pages, while GetResponse does.
Which tool supports paid newsletter subscriptions?
GetResponse supports paid subscriptions; Klaviyo does not.
Do both tools offer SMS marketing and a public API?
Yes. Both GetResponse and Klaviyo include SMS marketing and a public API.
Which is better for Shopify stores?
Klaviyo, which lists Shopify stores and e-commerce as its best-for segments and includes e-commerce integrations.
Related comparisons
- ActiveCampaign vs GetResponse
- ActiveCampaign vs Klaviyo
- beehiiv vs GetResponse
- beehiiv vs Klaviyo
- Brevo vs GetResponse
- Brevo vs Klaviyo
Data last reviewed: pending verification. All Email Marketing tools →