ActiveCampaign vs GetResponse: Which Email Marketing Tool Is Better in 2026?
ActiveCampaign
From $15GetResponse
From $19Quick verdict
Overall pick: Tie
ActiveCampaign starts at $15 versus $19 for GetResponse, so it is the lower-cost entry point for teams focused on B2B automation and sales-marketing alignment. GetResponse offers a free plan and paid newsletter subscriptions, which ActiveCampaign lacks, making it the better fit for creators monetizing audiences or webinar and funnel marketers. Both cover the core automation, landing page, A/B testing, e-commerce, SMS, AI, and API feature set, so the decision comes down to price versus the free plan and paid subscriptions.
- ActiveCampaign's entry plan ($15) is 21% cheaper than GetResponse's ($19).
- GetResponse has a free plan; ActiveCampaign does not.
- Only GetResponse offers: paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| ActiveCampaign · flat | $15.00 | $180 |
| GetResponse · flat | $19.00 | $228 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer wanting the lowest starting price | ActiveCampaign | ActiveCampaign starts at $15 per month versus $19 for GetResponse. |
| Buyer who needs to try before paying | GetResponse | GetResponse offers a free plan; ActiveCampaign does not. |
| Creator selling paid newsletter subscriptions | GetResponse | GetResponse supports paid subscriptions; ActiveCampaign does not. |
| B2B team aligning sales and marketing automation | ActiveCampaign | ActiveCampaign lists B2B automation and sales + marketing alignment as its best-fit uses. |
| Webinar marketer building funnels | GetResponse | GetResponse lists webinar marketers and funnels as its best-fit uses. |
Feature comparison: ActiveCampaign vs GetResponse
| Feature | ||
|---|---|---|
| Free plan | ❌ | ✅ |
| Starting price | $15 /mo | $19 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | — | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
ActiveCampaign
- Lower starting price at $15 per month
- Supports visual automation flows, landing pages, and A/B testing
- Includes e-commerce integrations, SMS, AI assistant, and public API
- Positioned for B2B automation and sales-marketing alignment
- No free plan
- Does not support paid newsletter subscriptions
GetResponse
- Offers a free plan
- Supports paid newsletter subscriptions, which ActiveCampaign does not
- Includes automation flows, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API
- Positioned for webinar marketers and funnels
- Higher starting price at $19 per month versus $15 for ActiveCampaign
At a glance
Advanced marketing automation and CRM.
Founded 2003 · From $15 · 7/8 tracked features
Best for: B2B automation, sales + marketing alignment
See ActiveCampaign alternatives →Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →FAQ
Is ActiveCampaign cheaper than GetResponse?
Yes. ActiveCampaign starts at $15 per month, while GetResponse starts at $19 per month. Both use flat billing.
Does GetResponse have a free plan?
Yes, GetResponse offers a free plan. ActiveCampaign does not.
Which tool supports paid newsletter subscriptions?
GetResponse supports paid subscriptions. ActiveCampaign does not.
Do both tools include automation and landing pages?
Yes. Both include visual automation flows, landing pages, A/B testing, e-commerce integrations, SMS, an AI writing assistant, and a public API.
Which tool is better for B2B automation?
ActiveCampaign lists B2B automation and sales + marketing alignment as its best-fit uses, while GetResponse lists webinar marketers and funnels.
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Data last reviewed: pending verification. All Email Marketing tools →