Brevo vs GetResponse: Which Email Marketing Tool Is Better in 2026?
Brevo
From $9GetResponse
From $19Quick verdict
Overall pick: Brevo
Brevo is the better choice for budget-conscious marketers, especially those with large lists or transactional email needs, because it starts at $9/month and is priced by emails sent. GetResponse justifies its higher $19/month starting price for webinar marketers and funnel builders, and it uniquely supports paid subscriptions. Both tools cover core email marketing features, so the decision hinges on whether you need paid newsletters and webinar/funnel focus (GetResponse) or lower cost and transactional email strength (Brevo).
- Brevo's entry plan ($9) is 53% cheaper than GetResponse's ($19).
- Both offer a free plan, so you can test them side by side at no cost.
- Only GetResponse offers: paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Brevo · flat | $9.00 | $108 |
| GetResponse · flat | $19.00 | $228 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Large list on a tight budget | Brevo | Brevo starts at $9/month and is priced by emails sent, making it cheaper for high-volume senders; GetResponse starts at $19/month. |
| Selling paid newsletter subscriptions | GetResponse | GetResponse supports paid subscriptions (paid_newsletters: true), while Brevo does not (paid_newsletters: false). |
| Running webinars and marketing funnels | GetResponse | GetResponse is best for webinar marketers and funnels, as stated in its best_for list; Brevo's best_for focuses on large lists and transactional email. |
| Transactional email at scale | Brevo | Brevo lists transactional email as a best-for use case and offers a lower starting price of $9/month. |
| Budget-conscious beginner needing core features | Brevo | Both tools include automation, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API, but Brevo starts at $9/month versus GetResponse at $19/month. |
Feature comparison: Brevo vs GetResponse
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $9 /mo | $19 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | — | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | ✅ |
| AI writing assistant | ✅ | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Brevo
- Lower starting price at $9/month compared to GetResponse's $19/month
- Priced by emails sent, which suits large lists on a budget
- Strong for transactional email, as listed in best_for
- Includes all core features: automation, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API
- Does not support paid subscriptions (paid_newsletters: false)
- Not specifically positioned for webinar marketers or funnels
GetResponse
- Supports paid subscriptions (paid_newsletters: true), which Brevo lacks
- Best for webinar marketers and funnels
- Includes all core features: automation, landing pages, A/B testing, e-commerce, SMS, AI assistant, and API
- Longer track record, founded in 1998 versus Brevo's 2012
- Higher starting price at $19/month compared to Brevo's $9/month
- Flat pricing may be less cost-effective for very large lists compared to Brevo's email-based pricing
At a glance
Email, SMS and CRM priced by emails sent.
Founded 2012 · From $9 · 7/8 tracked features
Best for: large lists on a budget, transactional email
See Brevo alternatives →Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →FAQ
Is Brevo cheaper than GetResponse?
Yes, Brevo starts at $9/month while GetResponse starts at $19/month, both on flat billing.
Does Brevo offer paid newsletter subscriptions?
No, Brevo does not support paid subscriptions (paid_newsletters: false). GetResponse does.
Which tool is better for webinars and funnels?
GetResponse is better for webinars and funnels, as it is specifically listed as best for webinar marketers and funnels.
Do both tools have automation and landing pages?
Yes, both Brevo and GetResponse include visual automation flows, landing pages, A/B testing, e-commerce integrations, SMS marketing, AI writing assistants, and public APIs.
Which tool is better for transactional email?
Brevo is better for transactional email, as it lists transactional email as a best-for use case and has a lower starting price.
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Data last reviewed: pending verification. All Email Marketing tools →