Kit (ConvertKit) vs MailerLite: Which Email Marketing Tool Is Better in 2026?
Kit (ConvertKit)
From $29MailerLite
From $10Quick verdict
Overall pick: MailerLite
MailerLite is the stronger budget pick: it starts at $10 versus Kit's $29, both bill flat, and it is the only one of the two with an AI writing assistant. Kit remains a reasonable choice for creators and course sellers who want a platform positioned around that audience. Neither tool offers SMS marketing, so buyers needing SMS must look elsewhere.
- MailerLite's entry plan ($10) is 66% cheaper than Kit (ConvertKit)'s ($29).
- Both offer a free plan, so you can test them side by side at no cost.
- Only MailerLite offers: ai writing assistant.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Kit (ConvertKit) · flat | $29.00 | $348 |
| MailerLite · flat | $10.00 | $120 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer with a tight budget | MailerLite | MailerLite starts at $10 versus Kit's $29, and both use flat billing. |
| Creator selling courses | Kit (ConvertKit) | Kit lists course sellers among its best-for audiences and includes paid subscriptions and e-commerce integrations. |
| Team wanting AI writing help | MailerLite | MailerLite includes an AI writing assistant; Kit does not. |
| Newsletter publisher | MailerLite | MailerLite lists newsletters among its best-for audiences and includes paid subscriptions. |
| Buyer needing SMS marketing | Tie | Neither Kit nor MailerLite offers SMS marketing. |
Feature comparison: Kit (ConvertKit) vs MailerLite
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $29 /mo | $10 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | — | — |
| AI writing assistant | — | ✅ |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Kit (ConvertKit)
- Positioned for creators and course sellers
- Includes paid subscriptions, landing pages, and e-commerce integrations
- Offers visual automation flows, A/B testing, and a public API
- Has a free plan
- Starting price of $29 is higher than MailerLite's $10
- No AI writing assistant
- No SMS marketing
MailerLite
- Lower starting price at $10
- Includes an AI writing assistant
- Offers visual automation flows, landing pages, A/B testing, and a public API
- Has a free plan and lists newsletters among its best-for uses
- No SMS marketing
- Not specifically positioned for course sellers
At a glance
Email marketing built for creators.
Founded 2013 · From $29 · 6/8 tracked features
Best for: creators, course sellers
See Kit (ConvertKit) alternatives →Affordable, clean email marketing.
Founded 2010 · From $10 · 7/8 tracked features
Best for: budget-conscious teams, newsletters
See MailerLite alternatives →FAQ
Is Kit (ConvertKit) cheaper than MailerLite?
No. Kit starts at $29 and MailerLite starts at $10; both use flat billing.
Do both tools offer a free plan?
Yes, both Kit and MailerLite offer a free plan.
Which tool has an AI writing assistant?
MailerLite includes an AI writing assistant; Kit does not.
Do Kit and MailerLite offer SMS marketing?
No, neither tool offers SMS marketing.
Which tool is better for course sellers?
Kit lists course sellers among its best-for audiences, while MailerLite's listed audiences are budget-conscious teams and newsletters.
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Data last reviewed: pending verification. All Email Marketing tools →