Brevo vs Kit (ConvertKit): Which Email Marketing Tool Is Better in 2026?
Brevo
From $9Kit (ConvertKit)
From $29Quick verdict
Overall pick: Brevo
Brevo is the better pick for buyers who want the lowest entry price and need SMS marketing, AI writing help, or transactional email alongside campaigns. Kit is the better pick for creators and course sellers who need paid newsletter subscriptions and can accept a higher starting price and no SMS. Both offer visual automation, landing pages, A/B testing, e-commerce integrations, and a public API, so the decision comes down to price and the paid-subscription and SMS gaps.
- Brevo's entry plan ($9) is 69% cheaper than Kit (ConvertKit)'s ($29).
- Both offer a free plan, so you can test them side by side at no cost.
- Only Brevo offers: sms marketing, ai writing assistant.
- Only Kit (ConvertKit) offers: paid subscriptions.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Brevo · flat | $9.00 | $108 |
| Kit (ConvertKit) · flat | $29.00 | $348 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer on a tight budget | Brevo | Brevo starts at $9/month flat versus Kit at $29/month flat, and both include a free plan. |
| Creator selling paid newsletter subscriptions | Kit (ConvertKit) | Kit supports paid subscriptions while Brevo does not offer this feature. |
| Marketer who wants SMS campaigns in the same tool | Brevo | Brevo includes SMS marketing; Kit does not. |
| Team wanting AI help writing email copy | Brevo | Brevo includes an AI writing assistant; Kit does not. |
| Course seller building an audience | Kit (ConvertKit) | Kit lists course sellers among its best-fit audiences and supports paid subscriptions, which Brevo lacks. |
Feature comparison: Brevo vs Kit (ConvertKit)
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $9 /mo | $29 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | — | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | — |
| AI writing assistant | ✅ | — |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Brevo
- Lowest starting price at $9/month on flat billing
- Includes SMS marketing, which Kit lacks
- Includes an AI writing assistant, which Kit lacks
- Covers automation flows, landing pages, A/B testing, e-commerce integrations, and a public API
- No paid newsletter subscriptions
- Starting price is lower but the platform is positioned around email volume rather than creator monetization
Kit (ConvertKit)
- Supports paid newsletter subscriptions, which Brevo does not
- Positioned for creators and course sellers
- Covers automation flows, landing pages, A/B testing, e-commerce integrations, and a public API
- Offers a free plan
- Higher starting price at $29/month flat versus Brevo's $9
- No SMS marketing
- No AI writing assistant
At a glance
Email, SMS and CRM priced by emails sent.
Founded 2012 · From $9 · 7/8 tracked features
Best for: large lists on a budget, transactional email
See Brevo alternatives →Email marketing built for creators.
Founded 2013 · From $29 · 6/8 tracked features
Best for: creators, course sellers
See Kit (ConvertKit) alternatives →FAQ
Is Brevo cheaper than Kit (ConvertKit)?
Yes. Brevo starts at $9/month on flat billing, while Kit starts at $29/month on flat billing. Both offer a free plan.
Does Kit (ConvertKit) support paid newsletter subscriptions?
Yes. Kit supports paid subscriptions, a feature Brevo does not offer.
Does Brevo offer SMS marketing?
Yes. Brevo includes SMS marketing, while Kit does not.
Do both tools include automation flows and landing pages?
Yes. Both Brevo and Kit include visual automation flows, landing pages, A/B testing, e-commerce integrations, and a public API.
Which tool has an AI writing assistant?
Brevo includes an AI writing assistant; Kit does not.
Related comparisons
- ActiveCampaign vs Brevo
- ActiveCampaign vs Kit (ConvertKit)
- beehiiv vs Brevo
- beehiiv vs Kit (ConvertKit)
- Brevo vs GetResponse
- Brevo vs Klaviyo
Data last reviewed: pending verification. All Email Marketing tools →