Kit (ConvertKit) vs Klaviyo: Which Email Marketing Tool Is Better in 2026?

Kit (ConvertKit) logo

Kit (ConvertKit)

From $29
VS
Klaviyo logo

Klaviyo

From $20

Quick verdict

Overall pick: Tie

Pick Kit (ConvertKit) if you are a creator or course seller who needs landing pages, paid newsletter subscriptions, and a flat starting price of $29 per month. Pick Klaviyo if you run an e-commerce or Shopify store and need SMS marketing and an AI writing assistant, with a lower starting price of $20 per month. Kit lacks SMS and AI writing, while Klaviyo lacks landing pages and paid subscriptions.

  • Klaviyo's entry plan ($20) is 31% cheaper than Kit (ConvertKit)'s ($29).
  • Both offer a free plan, so you can test them side by side at no cost.
  • Only Kit (ConvertKit) offers: landing pages, paid subscriptions.
  • Only Klaviyo offers: sms marketing, ai writing assistant.
Try Kit (ConvertKit) →Try Klaviyo →

Cost calculator

ToolMonthlyYearly
Kit (ConvertKit) · flat$29.00$348
Klaviyo · flat$20.00$240

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…PickWhy
Creator selling paid newsletter subscriptionsKit (ConvertKit)Kit supports paid subscriptions (paid_newsletters: true), which Klaviyo does not offer.
Shopify store needing email and SMS in one platformKlaviyoKlaviyo offers SMS marketing and e-commerce integrations, and is listed as best for Shopify stores; Kit has no SMS.
Marketer who wants an AI writing assistant built inKlaviyoKlaviyo includes an AI writing assistant; Kit does not.
Creator who needs landing pages without a separate toolKit (ConvertKit)Kit includes landing pages; Klaviyo does not.
Budget-conscious buyer comparing starting pricesKlaviyoKlaviyo's starting price is $20 versus Kit's $29, though both bill flat and offer a free plan.

Feature comparison: Kit (ConvertKit) vs Klaviyo

Feature
Kit (ConvertKit) logo
Kit (ConvertKit)
Klaviyo logo
Klaviyo
Free plan✅✅
Starting price$29 /mo$20 /mo
Visual automation flows✅✅
Landing pages✅—
A/B testing✅✅
Paid subscriptions✅—
E-commerce integrations✅✅
SMS marketing—✅
AI writing assistant—✅
Public API✅✅

Highlighted rows are where the tools differ.

Pros and cons

Kit (ConvertKit) logo

Kit (ConvertKit)

  • Includes landing pages, which Klaviyo lacks
  • Supports paid newsletter subscriptions for creator monetization
  • Flat billing with a free plan and a $29 starting price
  • Built for creators and course sellers
  • No SMS marketing
  • No AI writing assistant
  • Higher starting price ($29) than Klaviyo ($20)
Try Kit (ConvertKit) →
Klaviyo logo

Klaviyo

  • Includes SMS marketing alongside email
  • Includes an AI writing assistant
  • Lower starting price ($20) than Kit ($29)
  • E-commerce integrations and positioned for Shopify stores
  • No landing pages
  • No paid newsletter subscriptions
  • Not positioned for creators or course sellers
Try Klaviyo →

At a glance

Kit (ConvertKit) logo

Kit (ConvertKit)

Email marketing built for creators.

Founded 2013 · From $29 · 6/8 tracked features

Best for: creators, course sellers

See Kit (ConvertKit) alternatives →
Klaviyo logo

Klaviyo

Email and SMS for e-commerce brands.

Founded 2012 · From $20 · 6/8 tracked features

Best for: Shopify stores, e-commerce

See Klaviyo alternatives →

FAQ

Is Kit (ConvertKit) cheaper than Klaviyo?

No. Kit's starting price is $29 per month, while Klaviyo's is $20 per month. Both offer a free plan and flat billing.

Does Klaviyo offer landing pages?

No. Klaviyo does not include landing pages, while Kit does.

Does Kit (ConvertKit) offer SMS marketing?

No. Kit does not include SMS marketing; Klaviyo does.

Which tool supports paid newsletter subscriptions?

Kit supports paid subscriptions. Klaviyo does not.

Do both tools offer automation flows and A/B testing?

Yes. Both Kit and Klaviyo include visual automation flows, A/B testing, e-commerce integrations, and a public API.

Related comparisons

Data last reviewed: pending verification. All Email Marketing tools →