GetResponse vs Kit (ConvertKit): Which Email Marketing Tool Is Better in 2026?
GetResponse
From $19Kit (ConvertKit)
From $29Quick verdict
Overall pick: GetResponse
GetResponse is the broader tool: it is cheaper to start ($19 vs $29), includes SMS marketing and an AI writing assistant, and covers webinar and funnel use cases. Kit matches GetResponse on automation, landing pages, A/B testing, paid newsletters, e-commerce, and API access, but lacks SMS and AI writing, so it wins mainly for creators and course sellers who value its creator-focused positioning. Buyers who need SMS or AI assistance should pick GetResponse; buyers focused on creator and course workflows can pick Kit despite the higher starting price.
- GetResponse's entry plan ($19) is 34% cheaper than Kit (ConvertKit)'s ($29).
- Both offer a free plan, so you can test them side by side at no cost.
- Only GetResponse offers: sms marketing, ai writing assistant.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| GetResponse · flat | $19.00 | $228 |
| Kit (ConvertKit) · flat | $29.00 | $348 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Buyer who wants the lowest starting price | GetResponse | GetResponse starts at $19 versus $29 for Kit, both on flat billing with a free plan. |
| Buyer who needs SMS marketing | GetResponse | GetResponse lists SMS marketing as a feature; Kit does not. |
| Buyer who wants an AI writing assistant | GetResponse | GetResponse includes an AI writing assistant; Kit does not. |
| Creator selling courses and paid newsletters | Kit (ConvertKit) | Kit is positioned for creators and course sellers and supports paid newsletters, automation flows, landing pages, and e-commerce integrations. |
| Buyer prioritizing webinar and funnel workflows | GetResponse | GetResponse lists webinar marketers and funnels as its best-fit use cases and includes landing pages and automation flows. |
Feature comparison: GetResponse vs Kit (ConvertKit)
| Feature | ||
|---|---|---|
| Free plan | ✅ | ✅ |
| Starting price | $19 /mo | $29 /mo |
| Visual automation flows | ✅ | ✅ |
| Landing pages | ✅ | ✅ |
| A/B testing | ✅ | ✅ |
| Paid subscriptions | ✅ | ✅ |
| E-commerce integrations | ✅ | ✅ |
| SMS marketing | ✅ | — |
| AI writing assistant | ✅ | — |
| Public API | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
GetResponse
- Lower starting price at $19 with flat billing and a free plan
- Includes SMS marketing, which Kit lacks
- Includes an AI writing assistant, which Kit lacks
- Covers automation flows, landing pages, A/B testing, paid newsletters, e-commerce, and API
- No stated limitation in the provided data beyond being a generalist rather than creator-specific
Kit (ConvertKit)
- Positioned for creators and course sellers
- Includes automation flows, landing pages, A/B testing, paid newsletters, e-commerce, and API
- Offers a free plan with flat billing
- Higher starting price at $29 versus $19 for GetResponse
- No SMS marketing
- No AI writing assistant
At a glance
Email marketing with webinars and funnels.
Founded 1998 · From $19 · 8/8 tracked features
Best for: webinar marketers, funnels
See GetResponse alternatives →Email marketing built for creators.
Founded 2013 · From $29 · 6/8 tracked features
Best for: creators, course sellers
See Kit (ConvertKit) alternatives →FAQ
Is GetResponse cheaper than Kit (ConvertKit)?
Yes. GetResponse starts at $19 while Kit starts at $29; both use flat billing and offer a free plan.
Does Kit (ConvertKit) offer SMS marketing?
No. Kit does not list SMS marketing, while GetResponse does.
Does GetResponse include an AI writing assistant?
Yes. GetResponse lists an AI writing assistant; Kit does not.
Do both tools support paid newsletters and landing pages?
Yes. Both list paid subscriptions, landing pages, automation flows, A/B testing, e-commerce integrations, and a public API.
Which tool is better for course sellers?
Kit is positioned for creators and course sellers, though both tools support the core features listed, including paid newsletters and e-commerce integrations.
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Data last reviewed: pending verification. All Email Marketing tools →