SpyFu vs Ubersuggest: Which SEO Tools Tool Is Better in 2026?

SpyFu

From $39

Ubersuggest

From $29

Quick verdict

Overall pick: Ubersuggest

Ubersuggest is the better entry point for beginners and budget-focused site owners: it costs less per month, offers a free plan, and includes a technical site audit that SpyFu lacks. SpyFu is the stronger pick for PPC marketers and competitor search arbitrage, since it adds a public API and Looker Studio support and has been building competitor search data since 2005. Neither tool offers content optimization or local SEO, so buyers needing those capabilities must look elsewhere.

Ubersuggest's entry plan ($29) is 26% cheaper than SpyFu's ($39).
Ubersuggest has a free plan; SpyFu does not.
Only SpyFu offers: public api & looker studio.
Only Ubersuggest offers: technical site crawler & audit.

Try SpyFu →Try Ubersuggest →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
SpyFu · flat	$39.00	$468
Ubersuggest · flat	$29.00	$348

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Budget-conscious site owner starting SEO	Ubersuggest	Ubersuggest starts at $29/month flat and offers a free plan; SpyFu has no free plan and starts at $39/month.
PPC marketer needing programmatic data access	SpyFu	SpyFu includes a public API and Looker Studio support; Ubersuggest has no public API.
Site owner needing a technical crawl	Ubersuggest	Ubersuggest includes a technical site crawler and audit; SpyFu does not offer site audit.
Competitor organic and paid research	SpyFu	Both cover competitor analysis, but SpyFu is positioned around unlimited competitor data and competitor search arbitrage.
Beginner learning keyword and backlink basics	Ubersuggest	Both cover keyword research, backlink analysis, and rank tracking, but Ubersuggest is positioned for beginners at a lower starting price.

Feature comparison: SpyFu vs Ubersuggest

Feature	SpyFu	Ubersuggest
Free plan	❌	✅
Starting price	$39 /mo	$29 /mo
Keyword research database	✅	✅
Backlink audit & link tracking	✅	✅
Daily rank tracking	✅	✅
Technical site crawler & audit	—	✅
Competitor organic & paid insights	✅	✅
Content optimization / SEO editor	—	—
Local SEO & listing management	—	—
Public API & Looker Studio	✅	—

Highlighted rows are where the tools differ.

Pros and cons

SpyFu

Includes a public API and Looker Studio support, which Ubersuggest lacks
Flat pricing starting at $39/month with unlimited competitor data positioning
Covers keyword research, backlink analysis, rank tracking, and competitor analysis
Operating since 2005, with a focus on PPC marketers and competitor search arbitrage

No technical site crawler or audit
No free plan; entry price is $39/month
No content optimization or local SEO features

Try SpyFu →

Ubersuggest

Lowest starting price at $29/month flat, plus a free plan
Includes a technical site crawler and audit that SpyFu lacks
Covers keyword research, backlink analysis, rank tracking, and competitor analysis
Positioned for beginners and budget-focused site owners