Moz Pro vs SpyFu: Which SEO Tools Tool Is Better in 2026?
Moz Pro
From $99SpyFu
From $39Quick verdict
Overall pick: Tie
Pick Moz Pro if you need a technical site crawler, local SEO features, and a lower entry point than most full-suite SEO tools; its flat $99/month price covers those capabilities. Pick SpyFu if your focus is PPC and competitor search research and you want a flat $39/month price, accepting that site audit and local SEO are absent. Neither tool offers content optimization, so buyers needing an SEO content editor must look elsewhere.
- SpyFu's entry plan ($39) is 61% cheaper than Moz Pro's ($99).
- Only Moz Pro offers: technical site crawler & audit, local seo & listing management.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Moz Pro · flat | $99.00 | $1188 |
| SpyFu · flat | $39.00 | $468 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| In-house SEO running technical audits | Moz Pro | Moz Pro includes a technical site crawler and audit; SpyFu does not offer site audit. |
| Local business improving map and listing visibility | Moz Pro | Moz Pro includes local SEO and listing management; SpyFu has no local SEO features. |
| PPC marketer researching competitor ad spend | SpyFu | SpyFu is positioned for PPC marketers and competitor search arbitrage, with competitor organic and paid insights at a $39/month flat price versus $99 for Moz Pro. |
| Budget-conscious buyer wanting the lowest flat entry price | SpyFu | SpyFu starts at $39/month flat; Moz Pro starts at $99/month flat. |
| Team needing content optimization alongside SEO data | Tie | Neither Moz Pro nor SpyFu offers content optimization or an SEO editor. |
Feature comparison: Moz Pro vs SpyFu
| Feature | ||
|---|---|---|
| Free plan | ❌ | ❌ |
| Starting price | $99 /mo | $39 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | ✅ | — |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | — |
| Local SEO & listing management | ✅ | — |
| Public API & Looker Studio | ✅ | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Moz Pro
- Includes site audit and local SEO, which SpyFu lacks
- Flat $99/month pricing with keyword research, backlink analysis, rank tracking, competitor analysis, and API access
- Founded in 2004 and positioned around Domain Authority metrics
- Suited to in-house SEOs and local business rankings
- No content optimization or SEO editor
- Starting price of $99/month is higher than SpyFu's $39/month
- No free plan
SpyFu
- Lowest starting price at $39/month flat
- Competitor organic and paid insights suited to PPC marketers and competitor search arbitrage
- Includes keyword research, backlink analysis, rank tracking, and API access
- No free plan but a lower flat entry cost than Moz Pro
- No technical site crawler or audit
- No local SEO or listing management
- No content optimization or SEO editor
At a glance
Pioneering SEO software with Domain Authority metrics.
Founded 2004 · From $99 · 7/8 tracked features
Best for: in-house SEOs, local business rankings
See Moz Pro alternatives →Search marketing tools with unlimited competitor data.
Founded 2005 · From $39 · 5/8 tracked features
Best for: PPC marketers, competitor search arbitrage
See SpyFu alternatives →FAQ
Is Moz Pro cheaper than SpyFu?
No. Moz Pro starts at $99/month flat, while SpyFu starts at $39/month flat.
Does SpyFu include a site audit?
No. SpyFu does not offer a technical site crawler or audit; Moz Pro does.
Which tool offers local SEO features?
Moz Pro includes local SEO and listing management; SpyFu does not.
Do either of these tools include content optimization?
No. Neither Moz Pro nor SpyFu offers content optimization or an SEO editor.
Which tool is better for PPC and competitor research?
SpyFu is positioned for PPC marketers and competitor search arbitrage, and it costs less at $39/month flat versus $99 for Moz Pro.
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Data last reviewed: pending verification. All SEO Tools tools →