Mangools vs SpyFu: Which SEO Tools Tool Is Better in 2026?
Mangools
From $29SpyFu
From $39Quick verdict
Overall pick: Tie
Pick Mangools if budget matters and you want a free plan plus the lowest starting price for keyword research, backlink analysis, rank tracking, and competitor insights. Pick SpyFu if you are a PPC marketer focused on competitor search data and need the public API, which Mangools does not offer. Neither tool includes a technical site crawler, content optimization, or local SEO, so buyers needing those must look elsewhere.
- Mangools's entry plan ($29) is 26% cheaper than SpyFu's ($39).
- Mangools has a free plan; SpyFu does not.
- Only SpyFu offers: public api & looker studio.
Cost calculator
| Tool | Monthly | Yearly |
|---|---|---|
| Mangools · flat | $29.00 | $348 |
| SpyFu · flat | $39.00 | $468 |
Based on entry-level paid plans. Prices change, so check the vendor before you buy.
Which one should you choose?
| If you need… | Pick | Why |
|---|---|---|
| Budget-conscious blogger starting SEO | Mangools | Mangools has a free plan and a $29/month flat starting price versus SpyFu's $39/month with no free plan. |
| PPC marketer researching competitor ad and search strategy | SpyFu | SpyFu is positioned for PPC marketers and competitor search arbitrage, with competitor organic and paid insights. |
| Team needing programmatic data access | SpyFu | SpyFu offers a public API and Looker Studio support; Mangools does not list an API. |
| Agency wanting clean visual keyword research | Mangools | Mangools is built for bloggers and boutique agencies with clean visual keyword research. |
| Buyer needing technical site audits | Tie | Neither Mangools nor SpyFu includes a technical site crawler and audit. |
Feature comparison: Mangools vs SpyFu
| Feature | ||
|---|---|---|
| Free plan | ✅ | ❌ |
| Starting price | $29 /mo | $39 /mo |
| Keyword research database | ✅ | ✅ |
| Backlink audit & link tracking | ✅ | ✅ |
| Daily rank tracking | ✅ | ✅ |
| Technical site crawler & audit | — | — |
| Competitor organic & paid insights | ✅ | ✅ |
| Content optimization / SEO editor | — | — |
| Local SEO & listing management | — | — |
| Public API & Looker Studio | — | ✅ |
Highlighted rows are where the tools differ.
Pros and cons
Mangools
- Free plan available and lowest starting price at $29/month flat
- Covers keyword research, backlink analysis, rank tracking, and competitor analysis
- Positioned for bloggers and boutique agencies with clean visual keyword research
- Founded in 2014 and focused on accessible SEO tooling
- No technical site crawler or audit
- No content optimization or SEO editor
- No public API or Looker Studio integration
SpyFu
- Public API and Looker Studio support, which Mangools lacks
- Competitor organic and paid insights suited to PPC marketers
- Covers keyword research, backlink analysis, and rank tracking
- Longer track record, founded in 2005
- No free plan and a higher $39/month flat starting price
- No technical site crawler or audit
- No content optimization or local SEO features
At a glance
Juicy SEO tools loved by bloggers and boutique agencies.
Founded 2014 · From $29 · 4/8 tracked features
Best for: bloggers, clean visual keyword research
See Mangools alternatives →Search marketing tools with unlimited competitor data.
Founded 2005 · From $39 · 5/8 tracked features
Best for: PPC marketers, competitor search arbitrage
See SpyFu alternatives →FAQ
Is Mangools cheaper than SpyFu?
Yes. Mangools starts at $29/month flat and offers a free plan; SpyFu starts at $39/month flat with no free plan.
Does either tool include a technical site audit?
No. Neither Mangools nor SpyFu lists a technical site crawler and audit.
Which tool offers an API?
SpyFu lists a public API and Looker Studio support; Mangools does not.
Which is better for PPC marketers?
SpyFu, which is positioned for PPC marketers and competitor search arbitrage with competitor organic and paid insights.
Do both tools track daily rankings?
Yes. Both Mangools and SpyFu list daily rank tracking.
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Data last reviewed: pending verification. All SEO Tools tools →