7 Best Moz Pro Alternatives in 2026

Ranked by how closely each tool matches Moz Pro's feature set and price (from $99).

1. Ahrefs 83% match

Gold standard backlink index and organic search research.

From $129 · Free plan: no · Best for link builders, technical SEO professionals

Missing vs Moz Pro: Local SEO & listing management

Leading online visibility and digital marketing suite.

From $139.95 · Free plan: no · Best for marketing agencies, comprehensive SEO & PPC

Has that Moz Pro lacks: Content optimization / SEO editor

Growth-driven SEO platform for digital marketing teams.

From $59 (cheaper) · Free plan: no · Best for growth teams, PPC and organic specialists

Has that Moz Pro lacks: Content optimization / SEO editor

Accurate, all-inclusive SEO platform at an affordable price.

From $55 (cheaper) · Free plan: no · Best for SMBs, agencies wanting value for money

Has that Moz Pro lacks: Content optimization / SEO editor

Search marketing tools with unlimited competitor data.

From $39 (cheaper) · Free plan: no · Best for PPC marketers, competitor search arbitrage

Missing vs Moz Pro: Technical site crawler & audit, Local SEO & listing management

Accessible SEO tool for small businesses and creators.

From $29 (cheaper) · Free plan: yes · Best for beginners, budget-focused site owners

Missing vs Moz Pro: Local SEO & listing management, Public API & Looker Studio

Juicy SEO tools loved by bloggers and boutique agencies.

From $29 (cheaper) · Free plan: yes · Best for bloggers, clean visual keyword research

Missing vs Moz Pro: Technical site crawler & audit, Local SEO & listing management, Public API & Looker Studio