Moz Pro vs Serpstat: Which SEO Tools Tool Is Better in 2026?

Moz Pro

From $99

Serpstat

From $59

Quick verdict

Overall pick: Serpstat

Serpstat is the stronger overall pick here: it matches Moz Pro on seven of eight tracked features, adds content optimization, and starts at $59 versus $99, both on flat billing. Moz Pro remains a reasonable choice for buyers who value its longer track record since 2004 and its Domain Authority metrics, or who focus on local business rankings. Buyers whose priority is content optimization or a lower entry price should choose Serpstat.

Serpstat's entry plan ($59) is 40% cheaper than Moz Pro's ($99).
Only Serpstat offers: content optimization / seo editor.

Try Moz Pro →Try Serpstat →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Moz Pro · flat	$99.00	$1188
Serpstat · flat	$59.00	$708

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Buyer on a tight budget	Serpstat	Serpstat starts at $59 flat versus Moz Pro's $99 flat, a $40 lower entry price.
Team that needs content optimization	Serpstat	Serpstat includes content optimization; Moz Pro does not offer this feature.
Buyer prioritizing Domain Authority metrics	Moz Pro	Moz Pro's tagline centers on Domain Authority metrics, and the tool has operated since 2004.
Local business focused on rankings	Moz Pro	Moz Pro lists local business rankings among its best-for use cases and includes local SEO.
PPC and organic growth team	Serpstat	Serpstat lists PPC and organic specialists and growth teams as its best-for audiences.

Feature comparison: Moz Pro vs Serpstat

Feature	Moz Pro	Serpstat
Free plan	❌	❌
Starting price	$99 /mo	$59 /mo
Keyword research database	✅	✅
Backlink audit & link tracking	✅	✅
Daily rank tracking	✅	✅
Technical site crawler & audit	✅	✅
Competitor organic & paid insights	✅	✅
Content optimization / SEO editor	—	✅
Local SEO & listing management	✅	✅
Public API & Looker Studio	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

Moz Pro

Long operating history, founded in 2004
Domain Authority metrics as a signature capability
Covers keyword research, backlinks, rank tracking, site audit, competitor analysis, local SEO, and API
Positioned for in-house SEOs and local business rankings

No content optimization feature
Higher starting price at $99 flat versus Serpstat's $59
No free plan

Try Moz Pro →

Serpstat

Lower starting price at $59 flat
Includes content optimization, which Moz Pro lacks
Covers all other tracked features: keyword research, backlinks, rank tracking, site audit, competitor analysis, local SEO, and API
Positioned for growth teams and PPC/organic specialists

Shorter operating history, founded in 2013 versus Moz's 2004
No free plan
Does not have a Domain Authority-style metric called out in the provided facts

Try Serpstat →

At a glance

Moz Pro

Pioneering SEO software with Domain Authority metrics.

Founded 2004 · From $99 · 7/8 tracked features

Best for: in-house SEOs, local business rankings

See Moz Pro alternatives →

Serpstat

Growth-driven SEO platform for digital marketing teams.

Founded 2013 · From $59 · 8/8 tracked features

Best for: growth teams, PPC and organic specialists

See Serpstat alternatives →

FAQ

Is Moz Pro cheaper than Serpstat?

No. Moz Pro starts at $99 flat, while Serpstat starts at $59 flat.

Does Moz Pro offer content optimization?

No. Content optimization is listed as unavailable in Moz Pro but available in Serpstat.

Do both tools include rank tracking and site audits?

Yes. Both Moz Pro and Serpstat include daily rank tracking, technical site crawler and audit, backlink analysis, keyword research, competitor analysis, local SEO, and API access.

Which tool has been around longer?

Moz Pro, founded in 2004, predates Serpstat, founded in 2013.

Do either of these tools have a free plan?

No. Neither Moz Pro nor Serpstat offers a free plan according to the provided facts.

Related comparisons

Data last reviewed: pending verification. All SEO Tools tools →