Semrush vs Serpstat: Which SEO Tools Tool Is Better in 2026?

Semrush

From $139.95

Serpstat

From $59

Quick verdict

Overall pick: Serpstat

Serpstat is the better choice for budget-conscious buyers, starting at $59 per month compared to Semrush's $139.95. However, Semrush, founded in 2008, is positioned as a leading suite for marketing agencies and comprehensive SEO & PPC, while Serpstat, founded in 2013, targets growth teams and PPC/organic specialists. Since both offer the same features, the decision hinges on price sensitivity versus brand maturity and agency focus.

Serpstat's entry plan ($59) is 58% cheaper than Semrush's ($139.95).
They cover the same 8 of 8 core features we track, so price and UX decide.

Try Semrush →Try Serpstat →

Cost calculator

Team size: 5 users

Tool	Monthly	Yearly
Semrush · flat	$139.95	$1679
Serpstat · flat	$59.00	$708

Based on entry-level paid plans. Prices change, so check the vendor before you buy.

Which one should you choose?

If you need…	Pick	Why
Small business or startup with limited budget	Serpstat	Serpstat starts at $59 per month, significantly lower than Semrush's $139.95, while offering the same core features.
Marketing agency needing a comprehensive suite	Semrush	Semrush is explicitly best for marketing agencies and comprehensive SEO & PPC, with a longer track record since 2008.
Growth team focused on PPC and organic	Serpstat	Serpstat is best for growth teams and PPC and organic specialists, aligning with its lower price point for team adoption.
Buyer prioritizing brand longevity	Semrush	Semrush was founded in 2008, five years before Serpstat (2013), indicating a longer established presence.
Feature parity at lowest cost	Serpstat	Both tools offer all eight defined features (keyword research, backlink analysis, rank tracking, site audit, competitor analysis, content optimization, local SEO, API), but Serpstat does so at a lower starting price.

Feature comparison: Semrush vs Serpstat

Feature	Semrush	Serpstat
Free plan	❌	❌
Starting price	$139.95 /mo	$59 /mo
Keyword research database	✅	✅
Backlink audit & link tracking	✅	✅
Daily rank tracking	✅	✅
Technical site crawler & audit	✅	✅
Competitor organic & paid insights	✅	✅
Content optimization / SEO editor	✅	✅
Local SEO & listing management	✅	✅
Public API & Looker Studio	✅	✅

Highlighted rows are where the tools differ.

Pros and cons

Semrush

Comprehensive feature set covering all eight SEO & digital marketing features.
Established in 2008 with a longer track record.
Positioned for marketing agencies and comprehensive SEO & PPC.

Higher starting price at $139.95 per month.
No free plan available.

Try Semrush →

Serpstat

Lower starting price at $59 per month.
Offers the same eight features as Semrush.
Targets growth teams and PPC/organic specialists.

Founded in 2013, newer to the market than Semrush.
No free plan available.

Try Serpstat →

At a glance

Semrush

Leading online visibility and digital marketing suite.

Founded 2008 · From $139.95 · 8/8 tracked features

Best for: marketing agencies, comprehensive SEO & PPC

See Semrush alternatives →

Serpstat

Growth-driven SEO platform for digital marketing teams.

Founded 2013 · From $59 · 8/8 tracked features

Best for: growth teams, PPC and organic specialists

See Serpstat alternatives →

FAQ

Is Semrush cheaper than Serpstat?

No, Semrush starts at $139.95 per month, while Serpstat starts at $59 per month.

Do Semrush and Serpstat offer the same features?

Yes, both tools include keyword research, backlink analysis, rank tracking, site audit, competitor analysis, content optimization, local SEO, and API.

Which tool is better for marketing agencies?

Semrush is explicitly best for marketing agencies and comprehensive SEO & PPC, according to its positioning.

Do either of these tools have a free plan?

No, neither Semrush nor Serpstat offers a free plan.

Which tool was founded earlier?

Semrush was founded in 2008, while Serpstat was founded in 2013.

Related comparisons

Data last reviewed: pending verification. All SEO Tools tools →